Business Blogging Resources For The Little Business That Could
Measuring the state of business blogging is tricky. Statistics are contradictory and change almost by the day because of the massive growth of the blog as a media (not to mention its recentness). The most recent Pew Internet research poll the percentage of businesses that use blogs to be in the around 7% (a research poll done by American Express last month suggested an equivalent percentage). A different poll conducted by Guidewire Group suggests 89% of businesses are either using blogs now or will in the near time. While these numbers are wildly different however, the commonality is that blogging for business is growing. Its pace is at the root of the debate. There are about 175,000 blogs being created each day (or about two per second) However, do not let that figure scare you. The business share is a drop in the bucket. Experts put the number active blogs for business within the U.S. today at about 5,500, with half of them less than one year old, while less than 10 percent older than 3 years. Many new business blogs like all blogs are abandoned after a few months, and only about 39% of blogs are written in the English language (Japanese is top). What this means can be said is that blog writing is now an increasingly commonplace phenomenon, yet it remains very open to newcomers. For more detail please visit>>> Agen slot pulsa Slot pulsa tanpa potongan There are different trends based on company size with smaller firms tending to utilize more blog-related business blogs, while larger businesses have a larger share. About 55% of blogs for business are created by businesses with less than 100 employees. Approximately 15% belong to businesses with more than 1,000 employees. Of the top 500 businesses in the United States, 40% employ blogs as part of their overall strategy. Apart from the confusing statistics, what is actually success in the field of business blogging is more clear. Nearly every research and opinion about the subject point to some key aspects, including:
  • A writing style that is able to both communicate on a personal level as well as be entertaining. This includes knowing your customer and creating a lasting connection through the medium of blogging.
  • The company's willingness to engage in honest market conversations with its clients (the basis for the valuable credibility of any blog).
  • The blog's individual blogger's time allocated to the blog for research that is relevant thoughts, thinking, responses to blog posts by readers and the overall building of quality work as well as frequent updates.
Naturally, each company in their specific industries face unique challenges and requirements. For instance, depending on the circumstances or the field your company might want to pay attention to the style and tone of the blogger. A company with a reputation that they'd like to improve or to improve (oil firms, as an example) may find particular interest in the transparency of blogging. If you're in a fast-paced field (such as technology or media) an enterprise blog might need to weigh its time spent on updating material for the blog with greater care. Many businesses begin blogging with clear goals from the onset, or even test a blog internally before developing an external blog. Certain businesses also have more than one blog. General Motors, for example has an entertainment site (Fastlane) and an information blog (FYI) combination that has been extremely successful. The General Motors blogs is a excellent example of business blogging at its peak. They are both easy to navigate and sign up to they are written in a concise manner and use material from costumers which includes videos and photos. There are numerous hyperlinks (not just to GM but to other auto sites as well as other blogs) which means that the reader can feel the that there is a genuine dialogue and an openness. The high quantity of comments and responses on the Fastlane blog shows that successful blogs are social as well as relevant. In the blogosphere, there is still disagreement on who should be writing the business blog. For example, in the case of Fastlane, it's Vice Chairman Bob Lutz. For some companies the risks might outweigh the privileges of having an executive do blogging. Voices of bosses might not always translate effectively in blogs. In addition, an executive could be reluctant to blog for very long because of a basic lack of time. This is the case for around half of the blogs created: after three months, posts stop and the blog is dead. Because of this, most of the most popular business blogs are run by employees and not by the CEOs. This is why it could be more appropriate for your business to have employees run blogs because they usually have the enthusiasm and deep insight (and their voice) to create an easier to read blog due to their peers, the readers, they are considered to be authentic. It has been demonstrated that legitimacy is of central importance for success in marketing or business blogging. Some time ago, Dr. Pepper attempted to overcome this issue in the marketing of their now infamous new product, Raging Cow (a flavored milk drink). The company hired teenagers to take a drink and then write about it after being coached. Dr. Pepper's efforts were received with hostility and even boycotts for trying to penetrate the "integrity" of the blogosphere by promoting its products through coaching customers as well as "hip-ness." The whole thing turned out to be a disaster and Raging Cow was not released. In addition, many of us are pondering the fate of "Pay-Per-Post" and its legitimacy in the near future. Another beverage brand, Jones Soda, offers a much different and more efficient model of blog credibility and customer outreach. A visit to the website gives more the impression of a teen hangout than a place for business. The blog, in fact serves as the hub for many customer blogs. It has all the usual material for businesses including an online store as well as a product search as well as message boards (with posts reaching up to thousands). But the staff at Jones are very clear about knowing their customers very well and have created a highly successful blog counterpart to their business , by loosing their reigns and making the clientle completely in charge. As frightening as it may be for some executive however, it has been a huge success for Jones.  

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