To Blog Or Not To Blog – A Layman’s View
We've entered the blog world! The sound is a bit Harry Potterish, doesn't it? If you're at least 20 years old, you may think this is a crazy sci-fi phenomenon or I've simply lost my mind. Don't fret, the vast majority of people don't understand what a blog is about, and, more importantly how it affects them. If you're under 20 then you shouldn't read because you're probably familiar with blogs, and how valuable they offer in sharing information. You've been trading codes that are game-changing, South Park clips, and jokes on blogs for months now or possibly even some years. In a recent story, Johnson Ong quips "I have a blog. Doesn't everyone? You mean you don't? How uncool are you? According to Merriam-Webster, 'blog' was the word of the year last year. Not having your own blog is like not having your own Gmail account. What? You don't have Gmail either? My God, what are you? A caveman!" Over or under, cool or uncool I'd like you to consider blogs from a business perspective and the enormous impact they have on businesses. There are several reasons that developing a blog is a tremendous strategy for any business. For more detail please visit>>> 1.) It will improve your web traffic significantly. search engines love blogs! 2.) It will allow your business to educate its customers and potential customers about specific topics and make them appear as experts 3) It can raise your business profile with your suppliers and other strategic partners if they are invited to write for your blog 4) Other blogs could be able to, and will, use the information you provide on your blog and increase your visibility to everyone who participates in the "taking" blog 5) Blogs allow subscribers and anyone who subscribes to your site will get kept up to date (pinged) via you with the most current information. So What is It? The full term for blog is a weblog. It's a repository for news, articles, information, or discussion boards. It's like a 'what's new website with any subject you'd like to explore. When people research any topics that you've posted in your website, they could quite possibly end up on your blog by searching. If you've done the right thing, your blog is of course, fully branded to your business, and is linked to your primary website. If you have current content or info on your blog you will be contacted by people searching for information about those subjects. You will also receive visits from other blogs which will in turn, distribute your information to their own readers. You will receive hits from authors of articles and news articles, as well as people looking for those particular contributors via a search engine. We hope that you will get the picture. Your site's traffic is expected to increase exponentially when you make the right use of a blog. Business Blogs Blogs for business have yet to make waves in the business world, which presents a significant chance to apply the technology for any kind of business. This will let you communicate your expertise and experience to more people, which should create a huge positive impact. There is a particular blogging software and you'll need learn to build an appealing and worthwhile blog. It is also necessary to learn to collect and produce current industry information for your blog to be awash with posts that keep curiosity and interest. Yes, there's an element of work to that, but you thought it was a cost, without any effort, like the mumps did you? When you add new information to your area of expertise, or to secondary subject areas that you might include on your blog, the chances of more hits are greater. If you continue to contribute self-generated articles and news articles in the subject areas you choose Your chances increase. In addition, there are sites that permit you to post your content. This can be used to increase the worth of your blog and increase your chances of being discovered on the inter-web. So How Does It Work? If you do not press the Pause/Break key in the upper left-hand corner of your keyboard in order to ask permission from your boss for going to the bathroom, you can leave out this section. It's actually not difficult to follow. Without becoming too technical Without getting too technical, there are numerous web robots (bots), crawlers, and spiders as well as other technologies that are equipped with RSS Reader capability. That's the stuff that is unique to blogs. They're basically searching for news and blogs provide the information they need. If you're doing things right, these bots, crawlers and spiders can are able to find your blog and send information elsewhere and that's exactly what you're looking for. Your blog is basically yelling at these internet 'beasts "come on in and take this great stuff I've got." For example, these web "animals," also known as yahooslurp, pubsub, feedstercrawler, googlebot, syndic8, msnbot newsgator, CP30, and R2D2. O.K., the last two were Luke Skywalker's friends however, the other two are real. It will take anywhere between 4 and 6 weeks for the search engines to change their rankings but the ultimate outcome will be that you will progress up the ladder of search engines across the many subject areas you write about. If people are looking for topics or technologies which are discussed on your blog, they'll find your blog on the search engines. That could be a clue that you need to have posts on your blog that addresses those subjects that are frequently searched. If a topic is searched that is covered in one of your own branded, self-generated articles, your fully personalized content may be sent into a different blog or to a specific person conducting a search on that specific area. You can publish the same article on your site, and it won't go anywhere. But on your blog it is infused with super juice and could simply be pushed through several doors. Linking The Benefits Increase Your Brand When website owners and bloggers (yeah I'm now blogger!) think of linking, they are usually talking about inbound links from other websites or blogs. For example, if you have a link to your website on the site of another business. While incorporating more inbound links on external websites is vital, there's an alternative'reverse link strategy that is associated with blogs. The links that your blog receives from other websites give you another advantage when you refer someone to an article on your blog via a website. In the case of GooglePageRank the site that receives the link (you) receives an enhancement to the search engine whenever this happens, which helps the blog overall by boosting the readership of the blog which in turn boosts the results of searches which, in turn, drives upwards the ranking of the search engines. What!? I wrote it and I have to go through it six times in order in order to comprehend what I'm trying to convey. In essence, the more people that visit your blog when they are coming from different sources and from other sources, the more likely it is that they will come across you while searching for a myriad of topics. That type of benefit does not apply to normal web site visitors, since those visits do not affect web site rankings in search engines. Blog traffic, however, that comes linked to from another site can boost you in the search engines. There that's much more clear and clear! Like fog that is clear in an incredibly low-lying bog. Ouch!  

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