Why should we have fitness magazines? Surely everything we need to know is contained in books or we can learn from a fitness trainer or nutritionist. Absolutely no magazine can be a substitute for professional guidance from an expert or a serious study of books written by experts, however, magazines have their place. The beauty of a magazine is that it is up to the minute, vibrant, and packed with relatively short, easy to digest articles. A magazine can communicate lots of information. It is able to summarise longer, weightier books and articles , as well as present the latest technology to a wider audience. Fitness is a dynamic field. Recent research findings are constantly coming out and altering our views on exercise and nutrition. The ideas developed in professional Loadbytes sports and fitness training eventually trickle into the amateur stage. Magazines accelerate this process. New equipment, training regimes and nutritional supplements are usually first seen in magazines as an advertising or article. Fitness enthusiasts who are serious might be inclined to study the subject further, but magazines may provide the initial spark of curiosity. Magazines also have the benefit that they offer encouragement. When we're stuck on our fitness program and seem to be going nowhere it's encouraging to read about others' experiences. When we hear that others have reached the same point in their attempts to lose weight , but have eventually overcame their problem we feel we could do exactly the same. Fitness magazines have an inspirational and motivational function. That is what their glossy photographs are about. When we see pictures of an ideal abdominal muscle group, we can imagine what could be possible. It's almost like looking at images of a gorgeous kitchen or bathroom. We all know that our home isn't going look similar to that, however it gives us something to strive for. Awe-inspiring perfectionists can be depressing. However, a quality fitness magazine will always mix the inspiring and aspirational along with some practical information. It can be an enjoyable method of getting essential information across to newbies. The book could be daunting for someone who is only beginning their journey with the path to fitness. The rise to the web has given even more importance to magazines. An online magazine can be far more interactive than a printed publication. Magazines have always faced issues and queries pages, but the internet lets readers email in their comments and then share the comments with other readers. Forums for fitness magazines online tend to be the most frequently read part of the magazine. The same content that is available in printed magazines can be found on an online magazine. There will be articles on eating and exercise, personal experiences, and reviews of the latest products and books. But there is the potential for even more. A magazine on the internet can offer the option of a personal trainer on the go which lets subscribers login and input their health statistics and create their own profile. You can get a fitness program that is tailored to their fitness level and personal goals. In the course of a week, they will observe their performance. Like many aspects of our lives the virtual world is becoming more important in the world of personal fitness magazines. However, this hasn't entirely stopped the possibilities of printed magazines, which are still popular. The internet is all very well , but you cannot stand your laptop on the treadmill or on an exercise bike. There remains a demand for printed fitness magazines.