Internet Marketing has become the most talked about topic because it is deemed to benefit the companies by using various strategies across the web domain. Google Search engine Optimization and Social Media Optimization in web marketing together tend to improve the visibility of the website and drive more traffic, in totality, contributing to assist visitors in turning into potential buyers. While the Search Engine Optimization or SEO aims to improve the position of the website on the search engine listings Social media optimization (SMO) utilizes social media channels to drive users to the site and improve the visibility of the brand. The success of marketing via social media in one way or the other depends on the right social media optimization service. The rules of thumb followed in SMO services seek to target the correct audience online and help the companies gain visibility on the new and the most well-known channels on the internet including social networking sites and blogs. SMO services can assist businesses to establish and maintain an online reputation. The story of success of social media optimization is dependent on several important aspects that are discussed in the following paragraphs. Relevant Content Content is necessary to reach the target viewers, draw them in and evoke their interest. Social media marketing thus concentrates on the creation קניית עוקבים of content that is original useful, informative and pertinent. Content sans quality is useless since it does not possess any quality that will appeal to the target audience. social Bookmarking and Tagging The social Bookmarking along with Tagging, are some of the key campaigns in the optimization of social media services. There are many social bookmarking sites such as del.icio.us Digg, blinklist Frank, etc. where a SMO specialist can add bookmarks as well as optimize tags of the business page of the client to ensure the page proper exposure. Blogging - Creating and maintaining a blog is one of the most important things that can be done to attract visitors. Maintaining and updating the blogs are the best methods to engage with your visitors and inform them about your offerings. Also, creating blogs and optimizing them for search engines is one of the most effective ways to begin conversations with clients. RSS FeedingReally Simple Syndication, also known as RSS is one of the most efficient ways to ensure the continuity of communications with the client. If a visitor subscribe to the RSS feeds in your blog or on the webpage's service page RSS feeds will be spread to everyone who subscribes as soon as any changes are made to your website. Maintaining the Discussion Forum With the help of a social media optimization an organization can get profound benefit from maintaining a discussion forum. Forums are a valid channel which allow businesses to promote their brand and services to the target audience. They also assist business houses to receive feedback and suggestions from their public at large. Video Promotion one of the most important parts of SMO services is promotion via video broadcasting can help businesses to engage with customers in the most effective way. Share interesting videos pertaining to exclusive services at the top video streaming websites like YouTube helps a ton in promoting the brand's awareness. It is clear that Social media Marketing undoubtedly embeds the essential elements needed to script the success story of a business particularly small scale business houses. With the right strategies and marketing policies companies can have a chance to get a wonderful online presence.