Planning Your New Blog
One of the most common mistakes new bloggers make is that they don't realize that managing a blog is akin to publishing magazines. For your blog to be profitable, requires continuous preparation, study, and analysis and more planning. You need to stay up-to-date with your subject, however this can mean different things for different types of users. If, for instance, you write about something you use every day and provide "how-to" kind of information for your readers, you won't require a lot of reading in order to stay on top of the latest developments in your area. In contrast, if you are writing about new products that are available in your field, or unless you're creating the products yourself, then you'll likely have to conduct regular research to stay current. I write blogs for several different blogs that are categorized into different categories. When I write my programming blog I draw on my experience in a particular computer language and generally do not need to do any research, except if I want to share information about new tools and software. The blogs that are based on programming, however will require a significant amount of effortand code I write has to be examined. The time I invest in each blog post is similar to or even greater than I put into "research" websites. For product-related blogs, I have to do frequent, intensive research. I use Google Alerts to have snippets of web or blog pages delivered to my email on a daily basis. Google Alerts lets you type in a few words and your email address, along with a delivery frequency (weekly daily, or whenever it occurs). I receive notifications on various keyword every night. They're a boon to my research but if I'm way behind in checking the alerts, the giant to-read list can get overwhelming. (By the by the way, Yahoo! and MSN offer similar services.) What I do with the alerts is to skim through them. If a snippet interests me, I'll click on the link to go to the website that is the source and read the entire story. I usually look through several stories about the same subject, then summarize each of them into a brief article. I add links to the source stories as well as give my own perspective to the topic, whether it is to support or debunk the claims made in the stories. The ability to add your own spin is important, since it gives you the chance to showcase your unique personality which is generally more apparent in your initial blog posts. Anyone is able to write a short summary. you can make that summary your own. In my blog posts, stand up desk, office desk I share my experiences with a subject I like to think about what I know now that would have been useful to me in the beginning when I started out. Someone out there can do by following your advice. Providing this guidance in a blog is an excellent method to establish relations with readers . I feel that anyone can do this, regardless of what kind of enterprise you're in. But there are some questions you have to ask yourself and to be prepared to before you start blogging:
  • Why are you blogging? Do you intend to sell products and services (either online or offline), or showcasing your experience for some other motive? I blog for many reasons:
    • I love to write.
    • I can earn advertising money.
    • I've got a few ebooks that I'm working on, which I'm hoping to sell via certain websites.
    • present my blogs to small-scale business owners who wish to see what a blog specific to their business could be like. For instance I have a handful of potential clients who are smallto medium-sized merchants that sell antiques or decorating and style. I've created an instance blog for them to view the possibilities.
    • I present my knowledge on a specific topic, in order to obtain contracts for website or blog design, architectural (or technical) writing.
  • Who do you write for? My blogs are targeted at different audiences. Even though several of them are showcases in hopes of getting me contracts, they are written like any other magazine about the same topic might be. For example, my antiques/ home decor blog is written for anyone who has an interest in such. In this case I'm targeting buyers, not dealers. In the way I've put it up, my intent is to draw dealers to eventually write articles. My blog on spinning blogs is aimed at both people who write only one blog, and those who write or plan to write, multiple blogs. I have to achieve an equilibrium in my writing to cater to both types of readers.
  • Who is going to create blog posts? In the event that you're sole proprietor of the company you're selling and don't have employees, this will have to be you, as nobody else is familiar with the business like you do. If you have employees, it could be beneficial to have them take part: you sketch out ideas, then they write the article. Or if your employees don't have sufficient writing skills, you might consider an intern to get to know your company.
  • Who is accountable on the quality and integrity of the information? Someone needs to assume the responsibility of editing. Ultimately, as the owner of your business, you must "own" the blog's content. If the blog promotes your business, it needs to maintain credibility, otherwise that will be a negative reflection for your organization. In reality, someone needs to modify the content, especially if you are not the creator in the first instance or there's multiple writers. If your business is large enough to have an internal marketing department, they are the most likely "owners" or the blogger. If not, the role of editor may be yours. Bloggers-for-hire can assume the role of editor.
  • Who will be the blogger? It's a mix-up which is split between marketing and (technical) webmastering. It includes managing your blog, posting of content, optimizing it for Search Engines, and analysis of blog traffic. Blogmastering is yet another task you'll need added to your to-do list. There are bloggers can help manage your blog, typically for a monthly fee, or for an annual retainer and the cost per post. These fees may include promotion and analysis of any incoming website or blog traffic. This is vital and is vital to businesses that face geographical distinctions or restrictions. For example, if you are a local company and are discovering that much of your web traffic is coming from a different state, or even from another, you may want to reconsider your blog's strategy. (Example further below.)
  • How often will entries be posted? Typically, it's wise to publish entries at least two times a day, or at least five days a week, though some blogs are "weekly" blogs. Your blog entries don't necessarily need to be long pieces, but they can include a synopsis of other blogs or articles, a list of resources and hints or useful tips on saving money. But every once in some time, you must write a longer post. To place higher in the Search Engines Your content must be at least 75 words in length, when possible. Consider that if your business is solely regional and therefore unlikely to be of interest to anyone who is not within a certain geographic range, blogging may not be the best option for you. In that situation you could create an online site-specific for your website to invite business leaders across the country/ continentand the globe to take part. The "helpful hints" posts are interesting to everyone who reads them, however blogs that focus on a specific region may include a link to the blogger's own business site. Keep in mind that synergy that is derived from multiple points of view has been proven in terms of website traffic across various blogs. There's also less burden on a single writer to write every day and the increasing number of daily blog posts is likely to attract more blog visitors than small local-based blogs.

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