Measuring the state of business blogging is tricky. Statistics are contradictory and change almost by the day because of the massive growth of the blog as a media (not to mention its recentness). The most recent Pew Internet research poll the percentage of businesses that use blogs to be in the around 7% (a research poll done by American Express last month suggested an equivalent percentage). A different poll conducted by Guidewire Group suggests 89% of businesses are either using blogs now or will in the near time. While these numbers are wildly different however, the commonality is that blogging for business is growing. Its pace is at the root of the debate. There are about 175,000 blogs being created each day (or about two per second) However, do not let that figure scare you. The business share is a drop in the bucket. Experts put the number active blogs for business within the U.S. today at about 5,500, with half of them less than one year old, while less than 10 percent older than 3 years. Many new business blogs like all blogs are abandoned after a few months, and only about 39% of blogs are written in the English language (Japanese is top). What this means can be said is that blog writing is now an increasingly commonplace phenomenon, yet it remains very open to newcomers. For more detail please visit>>> Agen slot pulsa Slot pulsa tanpa potongan There are different trends based on company size with smaller firms tending to utilize more blog-related business blogs, while larger businesses have a larger share. About 55% of blogs for business are created by businesses with less than 100 employees. Approximately 15% belong to businesses with more than 1,000 employees. Of the top 500 businesses in the United States, 40% employ blogs as part of their overall strategy. Apart from the confusing statistics, what is actually success in the field of business blogging is more clear. Nearly every research and opinion about the subject point to some key aspects, including:
- A writing style that is able to both communicate on a personal level as well as be entertaining. This includes knowing your customer and creating a lasting connection through the medium of blogging.
- The company's willingness to engage in honest market conversations with its clients (the basis for the valuable credibility of any blog).
- The blog's individual blogger's time allocated to the blog for research that is relevant thoughts, thinking, responses to blog posts by readers and the overall building of quality work as well as frequent updates.